Bafa Bafa - 937 Words

BaFa BaFa is a cultural game which consist of two cultures, the Alpha and the Beta. The Alpha were more friendly and did not care to much for competition. They also like to touch and speak very close to one another. The males for the Alpha were of higher importance then women. As for the Beta they were all about competition and were always moving around. They also speak in a different language. I was chosen to be an Alpha. As in Alpha I did as I was told but when it was time to visit the Beta I was nervous. As I entered the room everyone was walking around no one really greeted me. All they were interested in was competing to get certain playing cards. I could not understand them and I felt lost and confused. I wanted to get back to my†¦show more content†¦But it is easier said then done. We can also blame the media for always depicting a certain race. Such as people on welfare being black or hispanic or sex offenders as being only people in the priesthood. But in many cases we can not control our kids as they get older such as my sister in law, we can not control what they go through in life we just have to keep reassuring them that not everyone is bad. That if we take people as individuals and not as groups maybe we will view people in a different light. But as reality is, we are far from it, what we experience in our past and in our future depends on what kind of person we are today and what kind of person we want people to look at us in. We can only change the future and create our own perception as we get older andShow MoreRelatedBafa2183 Words   |  9 PagesBafa Bafa Concrete Experience During this experiment I was part of the Beta Group, which consisted of learning how to speak Betan and learning the rules to trade other Betans to get seven cards of the same color in numerical order from 1 to 7. The other group, the Alphans, are a very â€Å"touchy group† and they only had one leader whom had to give permission to other guy Alphas to talk to a girl. Alphas were more about having fun while Betans were all about themselves trying to accomplish their ownRead MoreMy First Impression Of Bafa Bafa After Hearing The Rules968 Words   |  4 PagesBafa Bafa Reflection My first impression of Bafa Bafa after hearing the rules was that it would be an enjoyable class activity. Little did I know, that the activity would go much deeper than just being a class activity. Bafa Bafa simulates the human interactions in the world as we know it. It teaches a lesson of diversities and miscommunications between them. It permits everyone and anyone to experience the notion of being foreign or an outcast. In Bafa Bafa, I was a part of the Alpha cultureRead MoreWhat Is Implementation Of The BAFA Community Risk Reduction Plan891 Words   |  4 Pages Implementation of the BAFA Community Risk reduction plan can be broken down into: resources, personnel, programs, structure, and culture. Resources: We will work with our administration to ensure that we have the financial resources needed to begin the purchase of materials outlined in the the strategy section above as well as the necessary approval for payroll increases to fulfill the time required for the additional programming. Outside agencies and groups such as Livingston County EMSRead MoreSocial Structure of Bangladesh2920 Words   |  12 PagesDances Dancing in Bangladesh draws freely from the sub continental classical forms as well as the folk, tribal, ballet and Middle Eastern strains. Of the tribal dances, particularly popular are Manipuri and Santhal. The Bulbul Academy of Fine Arts (BAFA), set up in Dacca in the early fifties, played a pioneering role in the promotion of dances in the country.   A number of other cultural organizations have helped in popularizing the art. No cultura1 evening in this country is complete without a dance

Female Mathematicians Essay - 1686 Words

Throughout history, women have been looked down upon and seen as insubordinate and incapable. Women were never viewed as equal to men until about the 1950s. History will also tell us that men dominated the mathematical scene and have made the biggest contributions in that field, yet this does not seem to be the case. Women have had just as big an impact on math as men have, if not a bigger contribution.They still continue to rock the mathematical world today. Various women such as Hypatia from the ancient Greeks, Grace Chisholm Young from England at the turn of the century, to Mary Fairfax Somerville from the Imperialist English, and Maria Gaetana Agnesi from Modern Enlightenment in Italy have all contributed in major ways to the†¦show more content†¦Hypatia’s most well-known improvements to science and astronomy include her re-inventing of the hydrometer and charting of the stars. In mathematics, she is most notable for her contributions to working on different coni c sections.Simply by dividing cones in different ways on a plane, she was able to develop the idea of different graphs and shapes such as parabolas, ellipses, and hyperbolas. Her understanding of the conic sections lead her to be one of the key contributors to the invention of the astrolabe as well (Morrow 1998). Christianity became extremely popular in Alexandria during the time when Hypatia lived there along with many riots breaking out. She was a pagan and known for defending science against any form of religion. She was mercilessly killed by an angry mob who accused her of religious turmoil. Although she died a horrible death of being stripped of her skin and limbs, her legacy lived and still lives. Mathematics was thriving in Athens, so that is where her students eagerly fled to. Although, many of her works that were stored in the library of Alexandria were destroyed by an Arab invasion. Hypatia is an important symbol for many generations and will always be considered to be th e first woman in mathematics. The next woman to be discussed is Grace Chisholm Young. She was a mathematician from England and received her education at Girton College in Cambridge, England. She then continued herShow MoreRelatedSophie Germain : An Important Date896 Words   |  4 Pageswealthy family to say the least. Like any parents in the 1700 s, Ambroise and Marie did not want Sophie to grow up and be a mathematician, but that is later. First we must know what was happening around the time of Sophie s birth. Although Sophie Germain was born into a very wealthy family, she was not of the aristocratic status. Soon after the birth of the great mathematician Sophie Germain a very detrimental thing happened in France. In 1789, the French Revolution began keeping poor Sophie cooped-upRead More Human Gender and Mathematics Essay1381 Words   |  6 Pagesa career in mathematics, their research was sometimes viewed as questionable. I will defend the fact that, Women have the same capabilities of achieving in mathematics than men do. However, you probably have heard of more male mathematicians than female mathematicians because historically, the male is labeled to be smarter in the subject of mathematics. In many cases this is not true. Women were viewed upon as equal in mathematical ability when they began making amazing discoveries in mathematicsRead More Women Mathematicians: Why So Few? Essays1110 Words   |  5 PagesWomen Mathematicians: Why So Few? The great field of mathematics stretches back in history some 8 millennia to the age of primitive man, who learned to count to ten on his fingers. This led to the development of the decimal scale, the numeric scale of base ten (Hooper 4). Mathematics has grown greatly since those primitive times, in the present day there are literally thousands of laws, theorems, and equations which govern the use of ten simple symbols representing the ten base numbers. TheRead More The Mathematical Abilities of Women Essay1132 Words   |  5 Pagesa seemingly simply asked question and have failed to come up with a practical answer why it is so. The question, How come you know more male mathematicians than female? is one that I, previously uninformed on this subject plan to supply data that may help to lead to one clearly defined answer. One reason why women are out numbered is that the females were shunned from society throughout history. The men did not allow women to do certain things. For example, girls growing up weren’t allowed toRead MoreAn Exploration Into The Lack Of Female Interest1654 Words   |  7 PagesAn Exploration into the Lack of Female Interest in Mathematics and Possible Solutions to the Problem Introduction As soon as the suggested topics were revealed, it was obvious to me which topic caught my attention, ‘Equity in mathematics learning and teaching – addressing social issues related to gender, class and ethnicity’. Obviously this topic was too broad a subject for me to research into with any depth so I began researching into the area which would most interest me. The result was the issueRead MoreGender, Gender And Mastery At Integers Or Monomials And Post Assessment Of Twelve Females At The Time905 Words   |  4 Pagesmales and eight females at the time. The analysis was completed using the post-assessment of thirteen male and eight female students due to a male student being absent for both pre- and post-assessments. 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If women are reared inRead MoreDifferences between Males and Females724 Words   |  3 PagesDifferences between Males and Females An Essay in Compare and Contrast First of all, it is true that there are several things that uniquely distinguished males from females in terms of roles play within the society, the physical appearance, voice, brain cells, brain size, communication skills and career selections. Males are popularly known as the head of the family and the bread winner, whereas females are commonly referred to as the home maker and also the comforter in time of sorrow. One of theRead More Beauty, Biology, and Society Essay1544 Words   |  7 PagesAmerican Cultures), have for fairer skin? Beauty is experienced through visual stimuli. The human beings intake of beauty is through both conscious and unconscious decisions. (4) (4) The question is what motivates our unconscious decisions? 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Sample Pr Campaign Free Essays

string(110) " future endeavors as it is under constant scrutiny due to the doping allegations surrounding Lance Armstrong\." Communications Plan Addressing Most Pressing Reputational Issues Facing Livestrong Background of current issue facing Livestrong Foundation Lance Armstrong – the 7 time Tour De France winner, cancer survivor and founding chairman of the Livestrong Foundation, has been facing a lot of pressure and criticism from the media and the public due to allegations of doping made by the United States Anti Doping Agency (BBC, 2012). On October 17 2012 Armstrong resigned as Chairman due to allegation of doping (Mary, 2012). In November 2012, Lance Armstrong officially stepped down from the board of directors and ended his association with the Livestrong Foundation which was then known as The Lance Armstrong Foundation (Mclaggan, 2012; Vertuno, 2012). We will write a custom essay sample on Sample Pr Campaign or any similar topic only for you Order Now However, despite this, the opinion of the people towards the Livestrong Foundation is one of prejudice. Many companies who formally endorsed Armstrong have dropped him from their campaigns. Some of these companies were Nike, Trek Bicycles, Giro, FRS (energy products), and 24 Hours Fitness (Petchesky, 2012). Various reasons were given by the heads of these organizations as to why Armstrong was dropped. FRS Chief of Marketing commented: â€Å"this seems like a good time to part ways† while 24 Hours Fitness stated: â€Å"our business relationship with Armstrong no longer aligns with our company’s mission and values† (Schrotenboer, 2012). These and many more statements were made in regards to the doping allegations. Armstrong’s reputation and image is currently deteriorating rapidly. There are many opinions from segments of society (such as the public and the media,) regarding the Livestrong Foundation after this alleged scandal. Here is a brief overview of the situation from various stakeholders (See Appendix for Livestrong Foundation view): The Public: The public had varied opinions. There has been one section of people who have stood strongly by Lance Armstrong and the Livestrong Foundation. They stand by the fact that the foundation is still about researching a cure for cancer and so it will always be respected in the eyes of the community. Lou Hablas has supported Livestrong for years and worn the iconic yellow bracelet in honor of his uncle, stepmother and friends who have lost loved ones to cancer. The 49-year-old Georgia resident says he’ll continue to wear the bracelet despite news that embattled cyclist Lance Armstrong is stepping down as chairman of the charity he founded 15 years ago. But the poster of Armstrong leading his Discovery teammates in the team time trial at the 2005 Tour de France is coming down from his office wall amid news that the U. S. Anti-Doping Agency found â€Å"overwhelming† evidence of Armstrong’s involvement in doping as a professional cycler. â€Å"What Lance initiated through the formation of a foundation in his name and efforts through Livestrong far exceed this formal and seemingly final recognition of Lance’s fallibility, Cancer sucks and it is much bigger than Lance Armstrong † Hablas said in an interview with CNN (CNN, 2012). The feeling of Lou Hablas mirrors the feeling of millions around the world. While they still continue to strongly support the Livestrong, their respect for Lance Armstrong has diminished due to the doping incident. They are able to separate the foundation from Lance Armstrong and the controversy surrounding Lance Armstrong does not change their opinion on the Livestrong Foundation. On the other hand, there has also been a large segment of the public who have lost their faith in the Livestrong Foundation. Wendy Adams of Manchester, Pennsylvania, and her sisters have been wearing their yellow bracelets since their father was diagnosed with end stage prostate cancer in 2004. When her father died in 2005, the family respected his wish to be cremated wearing the bracelet and spent $200 dollars on the bracelets for family and friends to hand out. Now, she says she can’t wear the bracelet with pride anymore because of its connection to Armstrong and the organization. She has taken it off and vows to never again wear it. She says â€Å"Lance is Livestrong, he is the face of hope. And when that face is that of a liar, a manipulator, for me? I can’t wear it with pride anymore. † (Ibid) Therefore we see that the public has different opinions regarding the Livestrong Foundation after Lance Armstrong’s doping scandal. But the vast majority of people are able to distinguish between the Livestrong Foundation and Lance Armstrong. They recognize that the Livestrong Foundation is about cancer which is much bigger than Lance Armstrong and the foundation needn’t suffer due to the Lance Armstrong scandal. The Media: The media has been investigating the Livestrong Foundation closely after the Lance Armstrong doping scandal. The Livestrong Foundation has been under intense scrutiny recently. Bill Gifford, a journalist from OUTSIDE magazine, released an article stating that the Livestrong Foundation doesn’t in fact do much to fund research to find a cancer cure (Gifford 2012). He states in his article â€Å"Equally interesting is what the foundation doesn’t do. Most people—including nearly everybody I surveyed while reporting this story—assume that Livestrong funnels large amounts of money into cancer research. Nope. The foundation gave out a total of $20 million in research grants between 1998 and 2005, the year it began phasing out its support of hard science. A note on the foundation’s website informs visitors that, as of 2010, it no longer even accepts research proposals† (Ibid. ). Gifford also goes on to say that the primary goal of the Livestrong Foundation is to advertise and promote Lance Armstrong as he is the face of the foundation. He says â€Å"I found a curiously fuzzy mix of cancer-war goals like â€Å"survivorship† and â€Å"global awareness,† labels that seem to entail plastering the yellow Livestrong logo on everything from T-shirts to medical conferences to soccer stadiums. Much of the foundation’s work ends up buffing the image of one Lance Edward Armstrong, which seems fair—after all, Livestrong wouldn’t exist without him. But Livestrong spends massively on advertising, PR, and â€Å"branding,† all of which helps preserve Armstrong’s marketability at a time when he’s under fire. † Such stakeholder viewpoints illustrate that Livestrong has to be careful in all its future endeavors as it is under constant scrutiny due to the doping allegations surrounding Lance Armstrong. You read "Sample Pr Campaign" in category "Papers" This may have serious impacts related to the loss of Livestrong’s reputation and hence the challenge is in disassociating the Livestrong brand from its founder Lance Armstrong. The message must be communicated that Livestrong is about the fight against cancer at a global level, rather than a mere doping scandal by its founder. ————————————————- The key issues identified previously in this report highlight the importance of rebuilding Livestrong’s brand image in a manner that refocuses public attention towards Livestrong’s over-arching agenda and manifesto: To fight cancer with determination in the face of adversity. The following communications plan outlining key aims, objectives, strategies and tactics has been produced with this message at heart. The formal severing of ties with Lance Armstrong, are the first steps taken by the Livestrong Foundation towards this process. ————————————————- PHASE 1 Key Aims * Identify key stakeholders that are currently affected by the crisis, who it may affect and why. * Refocus public attention towards cancer victims and inspirational cancer fighters supported by Livestrong. Ensure that communication is clear, compelling, continuous, consistent and sustained. * Ensure that engagement, understanding and commitment amongst internal stakeholders is achieved in relation to implementing strategies and tactics to overcome crisis. Promotional Channel: Public Relations Objective: Honest and sincere Acknowledgement of the problem Livestrong is facing, the act ion taken and highlighting the need to focus on the true adversary – cancer itself. Strategy: Communicate in totality to internal and external stakeholders within the next 6 months. Tactics: 1) Organising a press conference A spokesperson that holds a prominent role in the Livestrong Foundation will address the public. In preparation for the press conference, the spokesperson will be given full media training beforehand in responding to questions by the press such as: What is Livestrong’s current stance on doping? How does Livestrong plan to attract donations when its founding member can no longer inspire donors or call on celebrity contacts? Who will lead the organisation now that Armstrong has stepped down? What will be the next steps of the charity? etc. (More questions will be prepared for media training, closer towards the launch of the press conference). The Spokesperson will begin the conference by acknowledging the doping allegations made towards Livestrong’s former founder which have resulted in the foundation formally severing ties with Lance Armstrong. The spokesperson will then, make it explicit that it was a necessary decision made with the true cause at mind – Fighting Cancer, which at the moment is not receiving ull attention by the foundation and its public due to Armstrong’s doping allegations. The spokesperson will highlight the significant difference made by the Livestrong Foundation in its long-term fight against cancer through conducting educational programs emphasising on healthy lifestyle, anti-stigma campaigns and Grassroots fundraising events; all done in order to raise awareness, increase outreach and facilitate collaboration in an effort to improve the situation of cancer patients. Furthermore, the spokesperson will highlight that it is important for the public to keep in mind these contributions made by Livestrong in the fight against cancer and will advise the public to ‘look at two separate people: Lance Armstrong the cycling champion allegedly turned drug-user and Lance Armstrong the cancer fighter and symbol of inspiration† of which the latter was the reason for Livestrong’s success until this point. Not only does Livestrong reach out to cancer patients, but also to those who look for inspiration, determination and hope, in their darkest hours of need. After these key points are made, the spokesperson will invite the press for a QA session. 2) Distributing press releases and feature articles online and offline Firstly, a number of press releases will be distributed to key media outlets (offline) and wired agencies (e. g. Reuters online), raising and addressing similar points to that of the press conference. Secondly, feature stories focusing on Livestrong Foundation support given to local and national cancer victims and their families will be distributed (both online and offline) in local and national media outlets. These stories will focus on an angle showing the determination of the cancer victims, survivors and their families and how Livestrong aids them in this journey through emotional and financial support; essentially, communicating in a compelling way to engage the public with Livestrong. Further, by distributing a considerable number of press releases and feature stories online, it would ensure that members of the public will encounter such stories which focus on Livestrong’s positive impact on society, in effect, proving to be a cost effective-method achieving search engine optimisation (SEO). 3) Social media engagement Firstly, a video release will be made (utilising YouTube) featuring the incoming board chairman of the foundation – Jeff Garvey, who outlines the next steps that will be taken by the Livestrong Foundation followed by the severing of ties with its former chairman – Lance Armstrong. This would mainly involve giving undivided attention towards the Livestrong Foundation mission in â€Å"providing free financial, practical and emotional support services for cancer survivors and their families. † This video will then be attached to Livestrong’s website, Facebook page, Twitter account and Blog. This will be followed by an invitation to the public to give their honest opinion about Livestrong and suggest ideas about what steps the foundation could take in order to better contribute to its fight against cancer. In addition, a competition will be posted on Facebook and Twitter announcing that the winner who suggests the most creative and engaging idea will have their name as part of the next Livestrong campaign title and the opportunity take part as one of the campaign team leaders. Not only will this type of approach promote symmetrical communication between Livestrong and the Public, but also indirectly suggests that Livestrong is trying its best to move past the Lance Armstrong doping scandal and refocus all its energy towards fighting cancer. ) Establishing an Intranet system for internal stakeholders of the Livestrong Foundation Given the possibility that not all members, employees and shareholders may be aware of the severity of the issue concerning Lance Armstrong’s alleged doping scandal and the strategic action taken to repair Livestrong’s reputation; an intranet will be established to provide the latest information on the issue and steps taken to rebuilding Livestrong ’s brand image in a manner that refocuses public attention towards Livestrong’s battle against cancer. The intranet page will be maintained by a trained team who will monitor current problems, predict any future revelations and watch the movements of public and media opinion closely. This will also provide the opportunity for internal stakeholders to ask questions, post responses, and contribute ideas about the crisis in a community sphere. Measurement and Evaluation Firstly, feedback could be gained from journalists, who will attend the press conference, on whether the responses given by the Livestrong Foundation were sufficient in communicating Livestrong’s future intentions and vision purely focused on battling cancer. The press releases and feature stories will be evaluated in relation to how consistent, clear and compelling they are in producing communication outcomes (e. g. Whether the key message was fully, partially, incorrectly, negative/positively, etc. conveyed . In relation to evaluating the level of public engagement with social media, they will be measured according to the tone of communication. For example, whether the blog, twitter and Facebook responses by the public, were positive, balanced, neutral or negative. Furthermore, this will also be measured by tracking levels of public engagement. E. g. whether target audiences are: Lurking, Casual, Active, Committed or Loyal. The activity on the intranet will be measured in a similar fashion although it would also include tracking the amount of internal stakeholder response within a period of 6 months. Given that the above strategies and tactics are successful and meet the objective, the Livestrong Foundation can move towards the 2nd phase which involves creatively utilising the promotional channels of Advertising and Viral Marketing. Note: The above strategies were considered after examining the cases of Sony and Dell when they faced a product defect issue where they avoided damages to their reputation through responses received through their established crisis website (Larkin and Register, 2008:63) Further, the case concerning the rebranding of Scope – the charity organisation for cerebral palsy – was also examined in detail (Scope, 2012). ————————————————- ————————————————- PHASE 2 Promotional Channel : Advertising Objective: Ensure a new and improved understanding of Livestrong by the public. Strategy: Creating a new advertisement to broadcast Livestrong’s new image. Tactics: Two different advertisements will be made for two groups of audiences. 1. Advertisement directed towards the general public: This advertisement features a little girl frolicking happily in a garden. The whole frame is colourful. Suddenly, a monster called â€Å"cancer† appears, and a thunder storm occurs. The little girl begins to cry in fear. At this time, a large number of Livestrong wristbands appear to fight the monster and protect the little girl. The wristbands knock the monster down and sunshine prevails. The slogan: Let Livestrong Protect the One You Love then appears . The advertisement will be shot in the style of caricature which makes it simple and easy to comprehend. Even children will be able to understand the advertisement; therefore, the target audience is broadened. This inspiration comes from Fresh Start—the campaign which is called up by Welsh government to stop smoking in cars. This campaign used children as their starting points and inspired people stopping smoking. ((2012). GOLLEY SLATER LAUNCHES FRESH START WALES. Online] Last accessed December 13th). 2. Advertisement directed towards cancer survivors and their families The second advertisement is aimed at encouraging people who have suffered from cancer to be hopeful and to trust Livestrong. This advertisement will focus on the reliability of the Livestrong foundation. The advertisement has a black and white tone to portray people’s emotion aft er knowing that they get cancer. This scene will simply focus on the facial shots of people who have just found out that they have cancer. Sad music plays in the background to enhance the affect. After this, the Livestrong wristbands appear. The yellow color of the wristband symbolizes sunshine and how Livestrong can brighten the lives of those who suffer from this terrible disease. The advertisement ends with the frame being full of sunshine and smiles on the faces of the people who suffer from cancer. Platform: These advertisements will be played in public places, such as subway stations and bus stops because it has a wider reach in terms of viewers. Some posters with a similar theme will also be used as outdoor advertisements. There will also be a donation box near the screen. This is done because people will feel the need to donate immediately after viewing such a touching advertisement. Prediction: It is estimated that 6 months into the advertising campaign, the awareness of Livestrong will increase by 30%. Also, the donation towards the Livestrong foundation will also increase about 10%. Promotional Channel : Viral Marketing Objective: Increase people’s awareness of Livestrong Strategy: Take advantage of social media, such as Youtube, Twitter and Facebook to let more people know Livestrong’s new image Tactics: 1. Flash Mob There will be several â€Å"flash mob† activities in target cities, such as London and Manchester, which means organizing about 50 people at the city landmark wearing Livestrong apparel and repeat the Livestrong’s slogan. All this will be recorded and broadcasted onto social media sites. This tactic is inspired by the popularity of Psy’s Gangnam Style. Gangnam Style’s shoot to popularity is attributed to the effective use of social media through which it gained global recognition. 2. Twitter and Livestrong Another activity, mainly to do with Twitter, can also be undertaken. A custom designed poster stating â€Å"Keep Calm and Trust Livestrong† will be posted by Livestrong. Every time the poster is re-tweeted, Livestrong will donate 1 pound towards a cancer rehabilitation center. This action will not only help people who suffer from cancer, but will also pique the attention and interest of the people and increase brand awareness. Platform: Social media will be the main platform for this strategy as it is currently more popular than traditional means of marketing. Social media will reach a very wide range of audience†¦ from the youth to the older generation. Also, the broadcasting speed of social media is faster compared to broadcasting via traditional means. ————————————————- Prediction: In this six months campaign, Livestrong’s exposure rate on social media will increase and people will have more positive aspects to discuss about Livestrong. ————————————————- Word Count: 3,275 References British Broadcasting Corporation (BBC). (2012), â€Å"Lance Armstrong receives US Anti-Doping Agency charges. ’ [Online] Available at: http://www. bbc. co. uk/sport/0/cycling/18435771 [Accessed: 1 December 2012]. Burleigh, N. (2012), ‘Will Livestrong Stay Strong? ’ [Online] Available at: http://www. bicycling. com/news/featured-stories/will-livestrong-stay-strong? page=0,1 [Accessed: 1 December 2012] CNN (2012) ‘Livestrong bracelet: To wear or not to wear?. ’ [Online]. Available at: http://www. cnn. co. uk/2012/10/18/living/lance-armstrong-livestrong-legacy/index. html [Accessed: 1 December 2012] Gifford, B. (2012), ‘It’s not about the lab rats. ’ [Online]. Available at: http://www. outsideonline. com/outdoor-adventure/athletes/lance-armstrong/Its-Not-About-the-Lab-Rats. tml? page=all [Accessed: 1 December 2012]. Golly Slater (2012), ‘Golly Slater launches Fresh Start Wales. ’ [Online]. Available at: http://www. golleyslater. co. uk/services/public-relations/news/news-detail. php? id=976 [Accessed 29 November 2012] Livestrong (2012) Livestrong Milestones [Online]. Available at: http://www. livestrong. org/Who-We-Are/Our-History/Milest ones [Accessed: 10 December 2012]. Maclaggan, C. (2012) ‘Exclusive: Livestrong cancer charity drops Lance Armstrong name from title’ [Online]. Available at: http://www. chicagotribune. om/sports/olympics/sns-rt-us-cycling-armstrong-livestrongbre8ae000-20121114,0,6273785. story [Accessed: 1 December 2012]. Mary, P. (2012) ‘Armstrong Is Dropped by Nike and Steps Down as Foundation Chairman. ’ [Online]. Available at: http://www. nytimes. com/2012/10/18/sports/cycling/lance-armstrong-dropped-by-nike-steps-down-as-chairman-of-his-charity. html? pagewanted=all [Accessed: 1 December 2012]. New York Times (2012) ‘Times Topic: Lance Armstrong. ’ [Online]. Available at: http://topics. nytimes. com/top/reference/timestopics/people/a/lance_armstrong/index. tml [Accessed: 1 December 2012]. Petchsky, B. (2012), ‘A full list of the brave brave companies that dropped lance Armstrong only after Nike did. ’ [Online] Available at: http://deadspin. co m/5952679/a-full-list-of-the-brave-brave-companies-that-dropped-lance-armstrong-as-an-endorser-only-after-nike-did. [Accessed: 1 December 12]. Regester, M. Larkin, J. , (2008) Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page. Schrotenboer, B. (2012), ‘Livestrong: Only 8 donors asked for their money back. ’ [Online]. Available at: http://www. usatoday. om/story/sports/cycling/2012/11/12/livestrong-lance-arms trong-doping/1700831/ [Accessed: 1 December 2012]. Scope (2012), ‘The Spastics Society to Scope: The story of the name change and relaunch November in 1994. ’ [Online] Available at: http://www. scope. org. uk/sites/default/files/pdfs/History/Scope_name_change. pdf [Accessed: 1 December 2012]. Vertuno, J. (2012) ‘Lance Armstrong Cuts Formal Ties to Livestrong, Resigns from Board’ [Online]. Available at: http://www. therepublic. com/view/story/c98e415cc01346f19a7a67a12ead195f/CYC–Ar mstrong-Livestrong [Accessed:1 December 2012]. Wall Street Journal (2012) Statement by Lance Armstrong [Online]. Available at: http://online. wsj. com/article/SB10001424052702303734204577464962634804348. html [Accessed: 1 December 2012]. APPENDIX The Livestrong Foundation Perspective of Lance Armstron’s Allegations: The Livestrong Foundation was initially very supportive of Lance Armstrong during the doping incident. However, Lance Armstrong stepped down from the board of directors of the foundation and ended all association with Livestrong. This was done to ensure that the negative publicity directed towards Lance Armstrong would not affect Livestrong’s popularity. The incoming board chairman, Jeff Garvey, said that Armstrong was distancing himself from Livestrong to protect it against any damage resulting from his doping controversy. â€Å"Lance Armstrong was instrumental in changing the way the world views people affected by cancer,† Garvey said. â€Å"His devotion to serving survivors is unparalleled and for 15 years, he committed himself to that cause with all his heart. † (The New York Times 2012). Livestrong CEO Doug Ulman, a cancer survivor himself, sees the scandal as little more than a sad distraction from a noble cause, and he sees no need for a formal distancing from Armstrong. This organization has never been stronger in terms of fulfilling our mission and the support that we receive from literally millions of people,† he says. â€Å"We are trying to tackle a global problem, the number one cause of death around the world. And so the investigation unfortunately has become a distraction from our mission. We are li terally, positively changing lives every day and we have so much more to do and to be pulled away and distracted even for 10 minutes is How to cite Sample Pr Campaign, Papers

The Concept of Globalization in Business

Question: Explain The concept of globalization in business. Answer: Research Problem The concept of globalization in business has continued since ages, as long as 200 BC. Globalization, in modern business, is also a vital concept, especially for the business of import and export. Globalization aids to provide increased number of customers with cheaper costs of production. Even small businesses can benefit from globalization by outsourcing its production activities. Even import and export activities can strengthen the business by increasing the selling activities globally (Lambregts, Beerepoot Kloosterman, 2015). In todays world, most of the countries are open to global business concepts and promotes international trade that causes exchange of services and goods throughout national jurisdictions (Hamilton Webster, 2015). Although there has been absolute involvement of various companies in globalization activities, but there has been limited knowledge among them regarding its impact and activity. Qualitative analysis is not sufficient to locate and analyze the proble m. Therefore, quantitative analysis is necessary. There existed a gap in the analysis by qualitative research as it only provided information about the nature and depth of the issues, but it never really provided any information about the measurement and statistical precision that is very much required for addressing a hypothesis. Primary research has been carried only to discuss the problem, but there has not have been sufficient to quantitatively analyze the problem. For this, several researchers like Ching, Ghosh and Meschi have carried out research work in teams to study the effect of globalization in business for import and export. Their study examined several parameters quantitatively for a deeper understanding of the issues, on a global setting. The purpose of the research is to focus on the impact of globalization on import and export on the developing economies. The present assignment has been carried out to understand the impact of globalization on import and export activities for completion of the degree. Previously, a qualitative analysis was carried out to understand the concept of the impact of globalization on modern business, but it gave an overview of the concept, without any numerical data or quantitative analysis of the findings. Therefore, further research has been carried out to explore the research the problem with a quantitative methodology for a better understanding of the concept with numerical justifications. Ching et al. (2011) carried out a quantitative study where the researchers had utilized a panel data method for evaluating the accession of China to the World Trade Organization. Data of time series for different countries have been collected for construction of the growth path for analyzing Chinas growth history. Data analysis revealed that from the year 2002 to 2007, the economic growth rate of China was raised by 2.4% with the growth rate for export by 13% and import by 18.89% annually due to globalization. A quantitative study was carried out by Ghosh Sur (2015) and according to the research, globalization of technology, information and knowledge have brought about changes in the production process and organization nature. Globalization has enabled the Indian economy to allow foreign direct investment by the multinational companies and has promoted RD expenditure by various foreign industries. Data has been collected from the database of Capitaline Corporate for 14 industries of India engaged in manufacturing. Data analysis was done by multiple regression analysis and lo linear model. The study concluded by stating that globalization has helped to broaden the scope of import and export of goods and technology that has resulted in the economic growth. Meschi, Taymaz Vivarelli (2016) carried out a quantitative analysis and the study aimed at examining the relationship interlinking technological up gradation with globalization that affected wages and employment opportunities for both the workers, skilled and unskilled in Turkey. Data collection was done from a database that was on the firm level within a dynamic framework with Turkey as the developing economy. Data analysis was done by empirical analysis method by using a model named GMM-SYS for 15,000 firms. The study resulted in stating that change in technology that is skill based and trade for enhancing skill was due to globalization that increased employment and increased the gap of wage between the unskilled and skilled workers. Research Purpose Quantitative analysis will be done to understand the effect of globalization on the various parameters and how it helped for the growth of their economy and increased employment opportunities. The research would focus on determining how outsourcing by the developing countries and their internal globalization policies has placed them among the developed economies globally. The present assignment will involve data collection by literature survey from various databases and information will be gathered from the various study participants. These participants will be the industries from different countries whose growth rate will be measured that resulted due to the impact of globalization on business. Research Questions Investigate the economic benefits of globalization on the growth history of a developed economy from the study background and literature review. Analyze the impact of globalization on the technological advancement of a developing economy. Carry out an analytical study to demonstrate the benefits of globalization on technology and labor market, by analyzing the data from various resources. Quantitative Research Methodology For the present assignment, descriptive research methodology will be most suitable as it helps to describe the present status of the identified variable. Various data analysis methodologies like ANOVA and regression analysis will be employed in the study. The variable, in this case, is the impact of globalization that is different for different economies and gives different results for variable parameters (Creswell, 2013). Descriptive methodology helps to provide systemic information regarding the research and data analysis helps to build up the hypothesis. The descriptive methodology can help to address the research problem and answer the research questions of the present assignment. Quantitative research methodology employs numbers for testing hypothesis, the predictions are made by using the measured amounts, and the events are described using figures. Using the numbers enables the researchers to use powerful and advanced statistical tests for ensuring that the tests possess a statistical relationship and are not based merely on observations and descriptions. References CHING, H. S., HSIAO, C., WAN, S. K., WANG, T. (2011). Economic benefits of globalization: The impact of entry to the wto on china's growth.Pacific Economic Review,16(3), 285-301. Creswell, J. W. (2013).Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Ghosh, B. B., Sur, D. (2015). The Impact of Globalization on India's Technology Regime: A Quantitative Exploration of India's Organized Manufacturing Industries.IUP Journal of Applied Economics,14(2), 7. Hamilton, L., Webster, P. (2015).The international business environment. Oxford University Press, USA. Lambregts, B., Beerepoot, N., Kloosterman, R. C. (Eds.). (2015).The Local Impact of Globalization in South and Southeast Asia: Offshore Business Processes in Services Industries. Routledge. Meschi, E., Taymaz, E., Vivarelli, M. (2016).Globalisation, technology and the labour market: A microeconometric analysis for Turkey(No. 026). United Nations University-Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).